The story of the mind behind Pure started in the 19th century. Matthaios Argyros, the creative power that created VSV, is the scion of a family that has been behind Estate Argyros for more than a century. Although the Estate has been officially established in 1903, Argyros family has been involved in wine production and grape growing for many decades before that. There are very few people in the world of wine, not just in Santorini, that have a longer history in creating fine wine from a specific region than Matthaios has.

The vision

Although Matthaios is still at the helm of Estate Argyros, VSV and Pure as his personal venture carry out a completely different vision. The dedication to top quality is again non-negotiable but the path that leads there is a entirely dissimilar process. In Pure, Matthaios is not after an expression of specific vineyards and exact meso-terroirs. With VSV, he is after the ultimate expression, in his view, of Santorini. Every step in this progression, from the initial selection of vineyards down to the choice of cork and suggestion of specific glassware, is aiming towards the creation of a Santorini at it Purest.