The Mind
The story of the mind behind Pure started in the 19th century. Matthaios Argyros, the creative power that created VSV, is the scion of a family that has been behind Estate Argyros for more than a century. Although the Estate has been officially established in 1903, Argyros family has been involved in wine production and grape growing for many decades before that. There are very few people in the world of wine, not just in Santorini, that have a longer history in creating fine wine from a specific region than Matthaios has.